What is Culture?
At Keller Williams, culture is the foundation of our success. We define it as aligning business goals with strong, positive core values and cultivating them daily.
Our guiding principle is clear: God, Family, then Business. This hierarchy shapes everything we do, creating an environment where our associates feel supported, valued, and empowered.
To reinforce this commitment, our WI4C2TES belief system guides how we do business and treat each other. We believe in Win-Win—or no deal, acting with Integrity, putting Customers first, and showing unwavering Commitment in all things.
At Keller Williams, success is about people. Our associates find fulfillment in their work, inspiration from their peers,and motivation from a shared vision. The company you keep matters, and we are proud of the business partners who make up our KW family.
Each year, on the second Thursday of May, we come together to celebrate RED DAY, a powerful tradition that reflects our deep commitment to serving others and strengthening the communities we call home. Giving back is at the heart of Keller Williams’ culture, and RED DAY is a testament to that spirit. This annual event is more than just a day of service—it defines who we are and reinforces our dedication to making a meaningful impact.
Over the years, participation has continued to grow as family members, friends, and associates join in to support this extraordinary initiative. RED DAY is a natural extension of our commitment to excellence, not only in real estate but in the way we serve our communities.
Each year, we focus on making a positive impact in underserved communities. Recent initiatives have included:
- Preparing local community garden sites for spring crops
- Building raised garden beds
- Enhancing sustainable food sources for local families
We invite you to be part of this incredible day of service. If you would like to join us, please contact Kathy Love at 423-664-1603 or klrw532@kw.com.
Together, we can make a lasting difference.
ASSOCIATES HELPING ASSOCIATES AND COMMUNITIES
KW Cares
KW Cares was born from the vision of Keller Williams agents who wanted to support fellow associates facing financial hardship due to major emergencies. Mo Anderson, Vice Chairman of Keller Williams Realty, transformed this vision into reality, establishing KW Cares as a 501(c)(3) public charity in 2003. Since then, the organization has been powered by the generosity of KW associates across North America. To date, KW Cares has provided assistance to over 180,000 associates, awarding more than $48 million in grants to those in need.
KWEB Cares
Founded in 2018 by our Market Center, KWEB Cares is a 501(c)(3) charity funded by community contributions, fundraising events, and direct donations from our associates. In just a few short years, we have distributed over $80,000 in grants and awards, providing crucial support to those in need.
One of our most heartfelt annual fundraisers is the Donnette Moore Memorial Cake Auction, held each spring in memory of our beloved associate, who passed away from cancer in 2019. This special event raises thousands of dollars for KWEB Cares, allowing us to continue making a difference.
In 2020, when Easter tornadoes devastated our community, we stepped up to support our associates who lost their homes or suffered severe damage. Beyond providing financial aid, we showed up with chainsaws, meals, and hands-on assistance—because at Keller Williams, we take care of our own.
Together, we are more than a real estate company—we are a family.
Habitat for Humanity
We are proud to have been a longtime sponsor of Habitat for Humanity, with our associates contributing over $50,000 to date through generous donations. Their support has helped make a meaningful impact in building stronger communities and providing homes for those in need.
At Keller Williams Greater Chattanooga, taking care of our associates goes beyond business—it includes promoting health, wellness, and overall well-being. Our kwWellness Team is dedicated to keeping our associates informed about the latest health news while encouraging healthy lifestyles, balanced nutrition, and regular exercise.
Each year, we coordinate essential wellness initiatives, including an annual Flu Shot Clinic, a Mobile Mammogram Bus, and Adult Field Days to promote both physical health and community engagement.
To support daily wellness, we provide:
- Complimentary healthy breakfasts every morning
- Wellness Water to keep our associates hydrated and energized
- A selection of healthy snacks available for purchase throughout the day
Additionally, our Interesting Eye Newsletter features nutritious recipes and up-to-date health insights sourced from trusted professionals, ensuring our associates have the information they need to make informed wellness choices.
Because when we take care of our people, we all thrive.